Mission

Our mission is to build the Midwest’s most vibrant volleyball community by delivering exceptional experiences for newcomers and longtime lovers of the game, beginners to pros, and players to fans.

Core Values

Respect

We respect the game, its participants, and each other. Respect means honoring the spirit of competition, treating every person with dignity, and upholding the professionalism and integrity of everything we do — from how we play, to how we interact, to how we run our events.

We demonstrate respect by:

  • Ensuring fairness in competition.

  • Maintaining professional event standards and equipment.

  • Competing hard while remaining sportsmanlike.

  • Supporting and encouraging teammates, staff, and the community.

  • Active listening.

  • The freedom to error in the process of learning.

Passion

We are deeply passionate about volleyball creating opportunities for people to engage with the sport as players, coaches, and fans. Our passion fuels our hard work, our commitment to improvement, and our drive to bring energy and excellence to everything we do.

We demonstrate passion by:

  • Bringing effort and enthusiasm to every event, program, and interaction.

  • Continually improving ourselves and our programming.

  • Expanding access and opportunities to play.

  • Inspiring others to engage in the sport.

Community

Volley Life believes in the power of sport to bring people together. We embrace and celebrate diversity, fostering a community built on respect, shared passion, and connection. We are committed to creating meaningful relationships and supporting one another even beyond volleyball.

We demonstrate community by:

  • Welcoming those who share our values.

  • Celebrating and supporting diversity and inclusion.

  • Creating opportunities beyond volleyball to foster meaningful connections.

  • Supporting charitable and community initiatives.

  • Highlighting the voices and stories of our players and partners.

Joy

Volleyball and our engagement with it is a tremendous source of joy. We seek to foster that joy and thereby keep people returning to the sport and the community thriving.

We demonstrate joy by:

  • Creating welcoming, positive environments.

  • Celebrating effort, improvement, achievement, and shared experiences.

  • Encouraging playfulness and connections alongside competition.

  • Programming fun into our events and daily activities.

Objectives

  • Grow and strengthen the volleyball community in Southeastern Wisconsin through high-quality leagues, tournaments, camps, events, and financial support.

  • Establish Bradford Beach as a nationally recognized beach volleyball destination.

  • Expand opportunities for youth, adult, and professional players to develop and compete.

  • Build a sustainable ecosystem that supports and integrates athletes, coaches, officials, creators, sponsors, and local businesses.

  • Create meaningful social and community connections through volleyball that extend beyond competition.